Inati is a sustainable, plant-based coffee brand inspired by the Ethiopian ‘Jebena Buna’ coffee ceremony, a ritual led by women and steeped in tradition.

The name, meaning "mother" in Amharic, reflects the brand's commitment to nurturing both people and the planet.

The brand's visual identity, featuring vibrant African-inspired illustrations, evokes the rich cultural heritage of Ethiopia. From packaging to digital marketing materials, the design elements celebrate the brand's unique story and its mission to provide a delicious, eco-conscious coffee experience.